As a marketing communications specialist, I develop meaningful brands and support them with campaigns that result in leads and drive sales, adoption, and investor interest.
Managing projects from beginning to end, my expertise extends beyond creating aesthetically pleasing visuals to include thoughtful messaging and content that speaks to each unique audience. In partnering with clients to create results-driven marketing campaigns, I learn their product benefits and differentiators, target audiences, and the specific end goal for each initiative. While overseeing strategy and creative, I oversee budgets, manage vendors, launch campaigns, and track results with meaningful metrics.
Throughout the strategy and execution process, I take pride in building and maintaining strong relationships not only with my clients, but also with their team members, vendors, and company leadership.
Working across departments, I provide solutions to meet the following organizational objectives:
- Sales: Align marketing with sales initiatives for maximum ROI
- Prof Ed: Provide support via presentations, internal training documents, and launch materials
- Regulatory and Legal: Ensure marketing efforts are compliant
- Executive Team: Assist with IR and Board presentations
Take an in-depth look at some recent work.