After acquiring a new surgical robot, TransEnterix decided to rename and rebrand the technology.
Senhance Surgery collateral is designed with an elegant balance of rich black and pristine white with pops of Robotic Blue. The clean look defines the brand as sleek and tech-savvy. Senhance uses
a combination of three elements to create its visual brand: imagery, graphic elements and icons.
The emotive imagery, conceptually represents the top 6 Senhance benefits. Imagery was carefully selected to convey the benefits and remove possible language barriers. The emotive imagery is always shown in black
and white. An overlay of Robotic blue emphasizes the benefit.
Rebranded projects include a new web site, booth graphics, ads, and collateral.
*Note, corporate and product logo by others.