- Style Guide
- Stationery Suite
- Corporate Power Point Template
- Product Brochures
- Web site
The SafeWire logo is a reflection of the company’s commitment to patient and surgeon safety. The bold letters in SAFE provide emphasis on the root word, while the thin letters in WIRE depict the MIS qualities of the company’s keystone product. The juxtaposition highlights both and serves as a double foil – one emphasizing the other.
The iconic A is a reference to Y-Wire, the product around which the company was founded and the inspiration for SafeWire’s core values.
A corporate seal was developed for the company and its products. The three terms within the seal serve as positioning spotlights for the organization and its products.
The SafeWire site is a dynamic, visually appealing website rich in information and interactive elements. A vertically-scrolling layout with a docking navigation bar was chosen to encourage exploration of the site. Bright colors and moving elements invite the reader to move deeper into the site.